| Cary Zel, President and Co-Founder, ProCirc |
(305) 441-7155 x228 • cary.zel@procirc.com • Miami, FL |
Cary relocated to Miami to start ProCirc in 1993 following stints in Consumer Marketing at Time Magazine and Scientific American. He also was the circulation director at Art & Antiques. Cary has led the growth of ProCirc to its current level of over 50 magazines with a staff of over 30 circulators. Cary spearheaded the launches of Garden Design, Saveur, Mary Engelbreit’s Home Companion, Pilates Style, and the highly successful relaunch of Weight Watchers magazine. He was voted the FMA’s Fulfillment Manager of the Year in 2008, is a frequent speaker at industry conferences, and has served on the Kable Client Advisory Board.
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| Marc Passerelli, Managing Partner & COO, DJG Marketing |
(212) 840-2161 x106 • marcp@djgmarketing.com • New York, NY |
Prior to joining parent company DJG Marketing, Marc was the Vice President, Sales and Marketing, for Inflight Newspapers, Inc. In addition to his responsibilities at DJG, Marc is President of Waiting Room Subscription Services (WRSS) and is one of the leading authorities on public place distribution and audience development for the magazine industry today. |
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| Mark Peterson, President, ProCirc Retail Services Group |
(212) 840-2161 x127 • mark.peterson@procirc.com • New York, NY |
Prior to forming ProCirc Retail, Mark was the Chief Operating Officer of Vanguarde Media. He also has served as President of a Primedia publishing division, Senior Vice President of Single Copy Sales for all Primedia magazines, and in various executive single-copy sales positions at Hearst and Murdoch Magazines. |
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| Frank Ruiz, VP Operations, ProCirc |
(305) 441-7155 x233 • frank.ruiz@procirc.com • Miami, FL |
As one of the first circulators to join ProCirc, Frank originally oversaw all client consumer marketing efforts. His role has since expanded to all areas of operation, including production, promotion, information services and fulfillment. Prior to joining ProCirc, Frank was the International Marketing and Subscriptions Director at Editorial Televisa, managing the circulation of 19 magazines. |
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| Shawne Burke Pecar, VP Consumer Marketing, ProCirc |
(305) 441-7155 x244 • shawne.pecar@procirc.com • Miami, FL |
Shawne joined ProCirc following a dozen years as Vice President of Circulation at IDG. During her tenure, PC World became the most widely-read computer magazine in the world. In both director and manager roles, she has built the circulation for an array of magazines including Parenting, Home Magazine, Colonial Homes, Connoisseur, Harper's Bazaar, House Beautiful, Motor Boating and Sailing, and Town & Country. She has served on the ABC Magazine Directors Advisory Committee and the DMA Circulation Council Operating Committee. Shawne is a frequent speaker at industry conferences. |
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| Scott Hill, Senior Vice President, ProCirc Retail Solutions Group |
(513) 248-4905 • scott.hill@procirc.com • Terrace Park, OH |
Prior to joining ProCirc Retail, Scott was the Vice President of Retail Sales for Hanley Wood LLC, where he was responsible for their consumer magazine and book circulation. He also as served as Director of Single Copy Sales for Primedia's Consumer Magazine Group and for McMullen Argus Publishing. Scott started his publishing career at Reader's Digest. |
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| Jim Motrinec, Senior Consumer Marketing Director, ProCirc |
(305) 441-7155 x238 • jim.motrinec@procirc.com • Miami, FL |
Jim joined ProCirc from Outside magazine, where as Consumer Marketing Director he directed all circulation marketing, management, budgetary, and operational activities. Prior to Outside, Jim served in several key circulation positions at Emmis Publishing including Subscription Director and Circulation Manager for Texas Monthly, Los Angeles, Atlanta, Cincinnati, and Indianapolis Monthly. |
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| Beth Freeman Reynolds, Senior Consumer Marketing Director, ProCirc |
(212) 972-5622 x135 • beth.reynolds@procirc.com • New York, NY |
Beth Reynolds moved over to ProCirc from sister company WRSS in 2008. Prior to her tenure there as Director of New Business Development, she served as Consumer Marketing Director at FHM, National Geographic Traveler, and at Primedia. She began her career at the Radcliffe Publishing Course, and went on to Commentary, followed by four years at Time Inc. Her experience includes consumer, business-to-business, paid, and controlled circulation, with rate bases from less than 10,000 to over one million. |
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| Laura Vail, Senior Consumer Marketing Director, ProCirc |
(305) 441-7155 x232 • laura.vail@procirc.com • Miami, FL |
Laura came to ProCirc after many years as Subscription Marketing Director for Business Week, where she spearheaded their marketing database and many other key initiatives. Prior to that, she served as Circulation Director and launched four titles for CMP Publications. |
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| Holly Panfilio, Fulfillment Director, ProCirc |
(305) 441-7155 x226 • holly.panfilio@procirc.com • Miami, FL |
Holly Joined ProCirc in 2009 after serving as Fulfillment Director for Newsweek, BusinessWeek, and Primedia. Holly started her career in magazine fulfillment on the supplier side with a ten-year stint at Time Customer Service in Tampa. |
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| Carlos L. Garcia, Director of Information Services, ProCirc |
(305) 441-7155 x230 • carlos.garcia@procirc.com • Miami, FL |
Carlos has been with ProCirc since 1996 and is responsible for the current reporting system used for all ProCirc clients. Previously he spent three years as a ProCirc account executive for Garden Design, Saveur, Bassmaster, Weight Watchers Magazine, American Prospect, and Wine Enthusiast. Carlos worked in accounting for six years prior to joining ProCirc. |
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| Cindy Lagrange, Promotions Director, ProCirc |
(305) 441-7155 x224 • cindy.lagrange@procirc.com • Miami, FL |
Cindy has been with ProCirc since 1998, and manages the production functions and promotional spending for all of our clients. She and her team are responsible for print purchasing, lettershop, and merge/purge operations and deal directly with most of the major printers and service bureaus in the industry. Prior to joining ProCirc, Cindy held positions at two South Florida advertising agencies working extensively with clients, in-house creative departments, and outside vendors. |
