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Jun 2016
 
 

The inaugural 2016 Publishing Symposium set out to explore the changing publishing landscape as well as the mindset of the marketing professionals tasked with navigating it. We've created a summary report of the event for your use. Please click on the link below to download it, and feel free to share it with your colleagues.

During the lively panelist interaction, several noteworthy themes emerged, including:

  • Modeling is king
  • Controls: Don't limit your options
  • Getting creative with graphics
  • Using digital where it matters


 
 
 
 
Aug 2014
 
 

The Riveting Experience Of Opera Comes Alive In Opera News…The Mr. Magazine™ Interview With Diane Silberstein — Publisher, Opera News

Samir Husni: Since there are no stumbling blocks, if we look at all the challenges that are facing you; what would be the biggest challenge? Is it the advertising or the circulation? Where will you put most of your effort to ensure that a year from now you can look back and say: job well done?

Diane Silberstein: We're putting forth effort in all categories. We're putting forth effort in advertising; we just changed our ad sales team. I just engaged James Elliott's company and I think they're terrific. We've engaged very, very seasoned professionals to represent us. We've just changed our circulation model and how we handle and manage our own circulation. The company we're working with is tops in their field. And we're also continuing to evolve our editorial and adding more lifestyle coverage into the magazine.
Read more...

 
 
 
 
Oct 2013
 
 

Bonnier Corporation Selects ProCirc Retail Solutions Group for Single Copy Management

New York, NY/Miami, FL (October 18, 2013) – ProCirc Retail Solutions Group, the leading consumer magazine outsourcing company for newsstand sales, has recently signed an agreement with Bonnier Corporation to manage its North American single copy sales.
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Aug 2013
 
 

Foreign Affairs Sees Boost in Subscriptions

Foreign Affairs is touting its print and digital prowess today with stats showing a boost of 5 percent for the first half of 2013.

According to the semi-annual report published by the Alliance for Audited Media (AAM), the audit reports that total subscriptions between January 1, 2013 and June 30, 2013 recorded a boost of 5 percent - from 129,385 to 137,649. This growth coincides with the magazine's $5 increase of its annual subscription price from $44.95 to $49.95.
Read more...

 
 
 
 
Aug 2013
 
 

Foreign Affairs Sees Boost in Print and Digital Subs

Foreign Affairs Sees Boost in Print and Digital Subs, According to Latest Aam Audit

Magazine sees record number of subscriptions despite increases in cover price


Foreign Affairs enjoyed record gains in print and digital subscriptions during the first half of 2013, according to the semi-annual report published by the Alliance for Audited Media (AAM). The audit reports that total subscriptions between January 1, 2013 and June 30, 2013 recorded a boost of 5 percent - from 129,385 to 137,649.
Read more...

 
 
 
  BoSacks
Aug 2013
 
 

BoSacks Speaks Out: My hearty congratulations goes out to Foreign Affairs magazine.

In these trying times for most publications, Foreign Affairs has boosted both print and digital subs according to the last AAM audit. They have done this while at the same time increasing their annualized subscription price by $5, from $44.95 to $49.95.

Lynda Hammes, the publisher of Foreign Affairs, said, "The growth of Foreign Affairs in this tough climate reflects our sustained commitment to building content revenues and driving digital delivery . . . In turn, our quality circulation has also appealed to advertisers, and we are seeing a 12 percent year-over-year growth in advertising revenue."

I applaud any journalism that works, but I specifically applaud long form and thoughtful journalism. What does it mean to our industry that titles like the Economist, Foreign Affairs, Bloomberg Businessweek and many others can buck the dismal trends of our industry and do it with titles and subject matter that actually make you think? We all agree that niche publishing works. Could it be that the niche of thought is a powerful and lucrative niche? Who would a thunk it?
Read more...

 
 
 
 
Mar 2013
 
 

News Release: Foreign Affairs Hits Record Circulation

Foreign Affairs, according to the semi-annual report published by the Alliance for Audited Media (AAM), is at its highest print circulation in the 90-plus-year history of the magazine.

The AAM study reports a total readership of 163,000 for the six-month period ending on December 31, 2012-breaking out into a subscription circulation of 129,385, a single-copy circulation of 31,584, and a non-paid circulation of 2,031. This represents a nearly 10% boost above the filed circulation reported only a year and a half ago.
Read more...

 
 
 
 
Nov 2012
 
 

Leader Profile : Global Vision

Entering its ninth decade, Foreign Affairs is poised for growth with new leadership and an ambitious agenda.

One of the first things you notice when walking into Lynda Hammes' office at Foreign Affairs is an Ellie, the pachyderm-ish sculpture recognizing excellence in magazine publishing given out each year by the American Society of Magazine Editors. From there, Hammes is glad to show you other recent awards: the Communicator Award from the International Academy of Visual Arts (for excellence in marketing and advertising), Min's Best of the Web 2012 (for premium digital content) and an Eppy from Editor & Publisher honoring the magazine's mobile website.
Read more...
Download...

 
 
 
 
FMA Day: Outsourcing Circulation
Jan 2012
 
 

Panelists and industry experts weigh the pros and cons of outsourcing circulation.

NEW YORK—The Fulfillment Management Association descended on New York City Wednesday to hold a seminar discussing the benefits of outsourcing magazine circulation. Costs, expertise and experience dominated the focus of the panel as an avenue for consideration.

"There are several advantages," said panelist Cary Zel, president and founder of ProCirc, an outsourced circulation solutions provider.
Read more...

 
 
 
 
Oct 2011
 
 

ProCirc Announces New Magazine Clients

More than 20 new titles join ProCirc's circulation management portfolio, including Alaska, American Angler, Art + Auction, Club, Gray's Sporting Journal, Hollywood Reporter, La Cucina Italiana, Penthouse, Western Horseman
Read more...

 
 
 
 
Mar 2011
 
 

Lebhar-Friedman Outsources Its Aud Dev Operation
Multiplatform audience marketing to be provided by new ProCirc division.

B-to-B publisher Lebhar-Friedman has contracted with ProCirc to outsource its full audience development operation. Lebhar, which sold its flagship title Nations Restaurant News to Penton last December, is using ProCirc's aud dev services as a way to gain the benefits of cross-platform audience marketing and management in what it believes is the most cost-effective method.
Read more...

 
 
 
 
Mar 2011
 
 

ProCirc Launches ProCirc B2B
Lynn Bushell Named New Division's President

MIAMI, FL (March 16, 2011) - ProCirc, the leading full-service consumer magazine audience development outsourcing company, has launched ProCirc B2B and named veteran B-to-B audience developer Lynn Bushell as President of the new, dedicated division.
Read more...

 
 
 
 
Feb 2011
 
 

Scott Hill Named President, ProCirc Retail Solutions Group
Brings Anthony DiBisceglie to Group As VP

New York, NY (February 28, 2011) - ProCirc has announced the promotion of Scott Hill to President of the ProCirc Retail Solutions Group, effective immediately.

ProCirc simultaneously announced that in his new role, Hill has named Anthony DiBisceglie as Vice President of ProCirc Retail Solutions Group, effective March 7.
Read more...

 
 
 
 
Aug 2010
 
   
 
 
 
Using Digital Solutions to Generate Revenue
Apr 2010
 
 

In today's customer-centric world, one-size-fits-all communications just don't perform as well as they used to. You can get far better response rates and forge marketing programs for more meaningful - and thus more profitable - communications with prospects and customers. Integrating customized communication efforts across channels is not as complicated as you might think. In just an hour you will learn how CDS Global's digital solution, Engage, is both flexible and innovative allowing you to choose the right method to engage with your audience on a more enhanced level.
Read more...

 
 
 
 
Jan 2010
 
   
 
 
 
Nov 2009
 
 


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What Outsourcing Circulation Really Means
Sep 2009
 
 

Save for high-level strategy, most publishers are probably already doing it.

News that management consultants were descending upon Condé Nast's offices kicked up an entertaining mix of blog and comment paranoia and schadenfreude, mostly having to do with perks—perceived or actual—and with headcounts.
Read more...

 
 
 
 
Outsourcing Circulation: Not Just For Small Publishers Anymore
Aug 2008
 
 

Large magazine publishers have begun contracting circ operations, too.

First it was IDG, which decided to outsource circulation for PC World, Macworld and GamePro to circ services firm ProCirc. A few days later, fellow tech publisher Ziff Davis Media said it will outsource circulation of PC Magazine and Electronic Gaming Monthly to consultant Charles Mast. Then it was Taunton Press, which announced it, too, was outsourcing circulation for all of its consumer magazines to ProCirc.
Read more...

 
 
 
 


Video Q+A: Nicole Bowman, president, Bowman Circulation Marketing

Jun 2008
 
 

From the 2008 CM Show: Nicole Bowman discusses IDG's recent outsourcing of circulation and audience development services to a third-party, and whether that's an increasing trend in today's economically-challenged environment.

 
 
 
 
4 Tips for Online Acquisition
Mar 2008
 
 

While many New Yorkers were navigating the snow and freezing rain, circulation and marketing professionals were swapping acquisition tactics at the Marriott Marquis last month during the Direct Marketing Association's Circulation Day. The conference provided a peek at trends publishers are using to generate revenue and build circulation, and between sessions the halls were buzzing with circulators sharing tips for integrating direct mail and Web-based marketing.
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Where the readers are: if traditional retail outlets are a money-losing proposition for your title, the best newsstand fix may be found at affinity shops
Feb 2002
 
 

When Weight Watchers International bought back the license to Weight Watchers from Time Inc.'s Southern Progress Corp. in January 2000, the publication's one million subscribers didn't come with the package. Unwilling to relinquish precious readers, Time Inc. transfered the subs to Cooking Light. So, even though the health and fitness title had been doling out dieting tips for the last 34 years, from a circulation perspective it was, essentially, a start-up.
Read more...

 
 
 
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