In today's customer-centric world, one-size-fits-all communications just don't perform as well as they used to. You can get far better response rates and forge marketing programs for more meaningful - and thus more profitable - communications with prospects and customers. Integrating customized communication efforts across channels is not as complicated as you might think. In just an hour you will learn how CDS Global's digital solution, Engage, is both flexible and innovative allowing you to choose the right method to engage with your audience on a more enhanced level.
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Save for high-level strategy, most publishers are probably already doing it.

News that management consultants were descending upon Condé Nast's offices kicked up an entertaining mix of blog and comment paranoia and schadenfreude, mostly having to do with perks—perceived or actual—and with headcounts.
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Large magazine publishers have begun contracting circ operations, too.

First it was IDG, which decided to outsource circulation for PC World, Macworld and GamePro to circ services firm ProCirc. A few days later, fellow tech publisher Ziff Davis Media said it will outsource circulation of PC Magazine and Electronic Gaming Monthly to consultant Charles Mast. Then it was Taunton Press, which announced it, too, was outsourcing circulation for all of its consumer magazines to ProCirc.
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Special interest titles to now be managed by ProCirc, resulting in the loss of 10 employees.

As reported here yesterday, special interest publisher The Taunton Press has hired Miami, FL-based circ consulting firm ProCirc to handle circulation department operations on an outsourced basis for all of its consumer magazines effective immediately, resulting in the loss of 10 employees.
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Two major Publishers — IDG and Ziff Davis Media — have outsorced their circulation. Will others follow?

As first reported here last week, Ziff Davis Media has outsourced circulation for its two print titles, PC Magazine and Electronic Gaming Monthly, to consultant Charles Mast effective immediately.
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Video Q+A: Nicole Bowman, president, Bowman Circulation Marketing

From the 2008 CM Show: Nicole Bowman discusses IDG's recent outsourcing of circulation and audience development services to a third-party, and whether that's an increasing trend in today's economically-challenged environment.

While many New Yorkers were navigating the snow and freezing rain, circulation and marketing professionals were swapping acquisition tactics at the Marriott Marquis last month during the Direct Marketing Association's Circulation Day. The conference provided a peek at trends publishers are using to generate revenue and build circulation, and between sessions the halls were buzzing with circulators sharing tips for integrating direct mail and Web-based marketing.
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When Weight Watchers International bought back the license to Weight Watchers from Time Inc.'s Southern Progress Corp. in January 2000, the publication's one million subscribers didn't come with the package. Unwilling to relinquish precious readers, Time Inc. transfered the subs to Cooking Light. So, even though the health and fitness title had been doling out dieting tips for the last 34 years, from a circulation perspective it was, essentially, a start-up.
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